Marketing Updates
| Dear Colleagues, One of our primary goals in University Marketing is to foster relationships across campus and be a strategic partner for our colleagues as we uphold the brand identity of the University. As we settle in to a new academic year, here are some helpful resources we have developed for your use and reference: 2024–2025 University Marketing Plan: Our strategy, goals, tactics, and KPIs for the year Brand Guidelines: Includes brand strategy, voice/tone, logos, typography, color, photography, and graphic elements Editorial Style Guide: Comprehensive listing of the University editorial style to use for all marketing and communications Social Media Policy: Provides direction for use of University-affiliated social media accounts Website Governance: Guidelines for website content best practices, key audiences, workflows, and project requests Valpo Stories Intake: Share updates about what Valpo students, faculty, staff, and alumni are up to Photo Request Form: For portrait sessions, event coverage, and more Event Submission for Digital Sign: Recommend on-campus events that could be displayed on the digital sign on U.S. Route 30 Coming Soon: Lytho! Our new digital asset management platform houses photos, videos, one-sheets, graphics, stories, logos, and more so departments can easily access assets related to their areas. We are working with divisional leadership to identify users and will reach out to assign access and provide training resources. We will continue to share updates and resources throughout the year, as well as best practices and some tips and tricks. If there’s a certain topic that you’re interested in, or if you have an idea of a workshop that would be helpful, feel free to let us know! You can always find the latest stories about what our amazing community members are up to at valpo.edu/stories. Thank you for all you do, each and every day as ambassadors of this special place we call Valpo. Sincerely, Kristen Knoerzer ’16 Executive Director of Marketing |
Posted in Marketing
Good News
Sarah Glenn DeMaris, Senior Research Professor in German, recently presented "Das Unterlindener Schwesternbuch: Werdegang einer Handschrift im Bodenseeraum" (The Unterlinden Sisterbook: Origins of a Lake Constance Manuscript) at the Salem Monastery and Palace complex by Lake Constance, Germany. The presentation was part of a conference about the cultural and literary landscape at Lake Constance in the late medieval period.
Nicholas Denysenko Published
Nicholas Denysenko, Emil and Elfriede Jochum University Professor and Chair and Professor of Religious Studies, has published a new book titled "Orthodox Christianity: The Basics," with Routledge publishing.
Upcoming Events
Volunteers Needed! Christmas at Valpo
The Division of Calling & Spiritual Life and the Department of Music at Valparaiso University are looking for volunteers to help work this year's Christmas at...