Once little more than a welcome consequence of good business, brand has become the profit prerequisite. Brands have matured into economic engines. They drive market-share, they drive investment, and they drive our consumption economy.<\/p>\n\n\n\n
Brand has also become the definitive corporate asset. Teams of marketers, economists, and lawyers find themselves charged with the development, growth, and protection of corporate brand and brand value.<\/p>\n\n\n\n
Yet there is no recognition of brand damage as a legally recoverable harm. The purpose of this talk is to persuade us that it is time to recognize brand as a damageable asset. As with any corporate asset, clear and reliable legal protection is a necessity.<\/p>\n","protected":false},"excerpt":{"rendered":"
Once little more than a welcome consequence of good business, brand has become the profit prerequisite. Brands have matured into economic engines. They drive market-share, they drive investment, and they drive our consumption economy. Brand has also become the definitive corporate asset. Teams of marketers, economists, and lawyers find themselves charged with the development, growth,…<\/p>\n","protected":false},"author":5,"featured_media":5885,"template":"","academic_year":[178],"class_list":["post-18083","professorial_lecture","type-professorial_lecture","status-publish","has-post-thumbnail","hentry","academic_year-2015-2016"],"uagb_featured_image_src":{"full":["https:\/\/intra.valpo.edu\/cital\/wp-content\/uploads\/sites\/13\/2024\/10\/Picture4-8.png",121,121,false],"thumbnail":["https:\/\/intra.valpo.edu\/cital\/wp-content\/uploads\/sites\/13\/2024\/10\/Picture4-8.png",121,121,false],"medium":["https:\/\/intra.valpo.edu\/cital\/wp-content\/uploads\/sites\/13\/2024\/10\/Picture4-8.png",121,121,false],"medium_large":["https:\/\/intra.valpo.edu\/cital\/wp-content\/uploads\/sites\/13\/2024\/10\/Picture4-8.png",121,121,false],"large":["https:\/\/intra.valpo.edu\/cital\/wp-content\/uploads\/sites\/13\/2024\/10\/Picture4-8.png",121,121,false],"1536x1536":["https:\/\/intra.valpo.edu\/cital\/wp-content\/uploads\/sites\/13\/2024\/10\/Picture4-8.png",121,121,false],"2048x2048":["https:\/\/intra.valpo.edu\/cital\/wp-content\/uploads\/sites\/13\/2024\/10\/Picture4-8.png",121,121,false],"Profile":["https:\/\/intra.valpo.edu\/cital\/wp-content\/uploads\/sites\/13\/2024\/10\/Picture4-8.png",121,121,false]},"uagb_author_info":{"display_name":"heather.bricker@valpo.edu","author_link":"https:\/\/intra.valpo.edu\/cital\/author\/heather-brickervalpo-edu\/"},"uagb_comment_info":0,"uagb_excerpt":"Once little more than a welcome consequence of good business, brand has become the profit prerequisite. Brands have matured into economic engines. They drive market-share, they drive investment, and they drive our consumption economy. Brand has also become the definitive corporate asset. Teams of marketers, economists, and lawyers find themselves charged with the development, growth,…","featured_img":"https:\/\/intra.valpo.edu\/cital\/wp-content\/uploads\/sites\/13\/2024\/10\/Picture4-8.png","coauthors":[],"author_meta":{"author_link":"https:\/\/intra.valpo.edu\/cital\/author\/heather-brickervalpo-edu\/","display_name":"heather.bricker@valpo.edu"},"relative_dates":{"created":"Posted 11 years ago","modified":"Updated 1 year ago"},"absolute_dates":{"created":"Posted on January 4, 2015","modified":"Updated on February 21, 2025"},"absolute_dates_time":{"created":"Posted on January 4, 2015 8:40 am","modified":"Updated on February 21, 2025 8:41 am"},"featured_img_caption":"","tax_additional":{"academic_year":{"linked":["2015-2016<\/a>"],"unlinked":["2015-2016<\/span>"],"slug":"academic_year","name":"Academic Years"}},"series_order":"","_links":{"self":[{"href":"https:\/\/intra.valpo.edu\/cital\/wp-json\/wp\/v2\/professorial_lecture\/18083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intra.valpo.edu\/cital\/wp-json\/wp\/v2\/professorial_lecture"}],"about":[{"href":"https:\/\/intra.valpo.edu\/cital\/wp-json\/wp\/v2\/types\/professorial_lecture"}],"version-history":[{"count":1,"href":"https:\/\/intra.valpo.edu\/cital\/wp-json\/wp\/v2\/professorial_lecture\/18083\/revisions"}],"predecessor-version":[{"id":18084,"href":"https:\/\/intra.valpo.edu\/cital\/wp-json\/wp\/v2\/professorial_lecture\/18083\/revisions\/18084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intra.valpo.edu\/cital\/wp-json\/wp\/v2\/media\/5885"}],"wp:attachment":[{"href":"https:\/\/intra.valpo.edu\/cital\/wp-json\/wp\/v2\/media?parent=18083"}],"wp:term":[{"taxonomy":"academic_year","embeddable":true,"href":"https:\/\/intra.valpo.edu\/cital\/wp-json\/wp\/v2\/academic_year?post=18083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}